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Showing 9 out of a total of 19 results for collection: Marketing Management.
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Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Solid State Technology
,
2020
)
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Journal of Critical Reviews
,
2020
)
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
(
International Journal of Humanities and Social Science Invention (IJHSSI)
,
2019
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
Frugal Innovation and Core Characteristics: A Systematic Literature Review
Velananda, Y.L.
;
Dissanayake, D.M.R.
;
Wickramasinghe, C. N.
(
Scope
,
2023
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (19)
Wanninayake, W.M.C.B. (3)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Weerakoon, R. (2)
Amarasuriya, T. (1)
Dissabandara, D.R. (1)
Herath, H.M.B.I. (1)
Jayampathi, J.A.S. (1)
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Subject
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Citizenship Behavior (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
Brand Equity (1)
Brand Identity (1)
Brand Identity, Brand Image, Brand Positioning, Personal Branding, Social Capital Theory, Social Media. (1)
Brand Love, Fast Food Chains, SEM, Sensory Marketing, Sri Lanka (1)
... View More
Date Issued
2020 - 2023 (8)
2010 - 2019 (8)
2006 - 2009 (3)
Has File(s)
Yes (19)