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Showing 10 out of a total of 27 results for collection: Marketing Management.
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Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
(
International Journal of Latest Engineering and Management Research (IJLEMR)
,
2020
)
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
(
Global Scientific Journals
,
2020
)
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Solid State Technology
,
2020
)
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Journal of Critical Reviews
,
2020
)
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
(
International Journal of Humanities and Social Science Invention (IJHSSI)
,
2019
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
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Author
Dissanayake, D.M.R. (27)
Munasinghe, A. (3)
Wanninayake, W.M.C.B. (3)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Weerakoon, R. (2)
Amarasuriya, T. (1)
Dissabandara, D.R. (1)
Gunawardane, N. (1)
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Subject
Sri Lanka (4)
Brand Equity (2)
Absorption–Addiction Model (1)
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Attractiveness (1)
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Citizenship Behavior (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
... View More
Date Issued
2020 - 2023 (8)
2010 - 2019 (16)
2006 - 2009 (3)
Has File(s)
Yes (19)
No (8)