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Showing 8 out of a total of 8 results for collection: Marketing Management.
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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
(
International Journal of Humanities and Social Science Invention (IJHSSI)
,
2019
)
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (8)
Amarasuriya, T. (1)
Jayampathi, J.A.S. (1)
Kumara, D.W. (1)
Maitra, R. (1)
Munasinghe, A. (1)
Perera, W.L.M.V. (1)
Subject
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Citizenship Behavior (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
Brand Equity (1)
Brand Identity (1)
Brand Perceived Quality (1)
Brand Trust, Brand Evangelism, Cable Brands, SEM, Sri Lanka (1)
Brand Values (1)
... View More
Date Issued
2015 (4)
2018 (2)
2013 (1)
2019 (1)
Has File(s)
Yes (8)