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Showing 6 out of a total of 6 results for collection: Marketing Management.
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Green Stimuli Characteristics and Green Self-Identity Towards Ethically Minded Consumption Behavior with Special Reference to Mediating Effect of Positive and Negative Emotions
Gayathree, P.K.
;
Samarasinghe, D.
(
Asian Social Science
,
2019
)
Internal Marketing and Brand Commitment: An Empirical Review on Employee Perspective in Services Sector
Kumara, D.W.
;
Dissanayake, D.M.R.
(
International Journal of Humanities and Social Science Invention (IJHSSI)
,
2019
)
Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Kashif, M.
;
Fernando, P.M.P.
;
Wijenayake, S.I.
(
International Journal of Sports Marketing and Sponsorship
,
2019
)
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
Thilina, Dk.
;
Gunawardane, N.
(
Int. J. Electric and Hybrid Vehicles
,
2019
)
The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka
Karunanayake, T.
;
Madubashini, C.
(
Asian Social Science, Vol. 15, No. 6
,
2019
)
The Influence of User Generated Content on Purc hase Intention of Automobiles in Sri Lanka
Karunanayake, T.
;
Madubashini, C
(
Asian Social Science
,
2019
)
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Author
Karunanayake, T. (2)
Dissanayake, D.M.R. (1)
Fernando, P.M.P. (1)
Gayathree, P.K. (1)
Gunawardane, N. (1)
Kashif, M. (1)
Kumara, D.W. (1)
Madubashini, C (1)
Madubashini, C. (1)
Samarasinghe, D. (1)
... View More
Subject
purchase intention (3)
automobiles in Sri Lanka (2)
consumer resonance (2)
social relation (2)
user generated content (2)
uses and gratifications (2)
Asia (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
cognitive appraisal theory (1)
consumer buying behaviour (1)
... View More
Date Issued
2019 (6)
Has File(s)
Yes (6)