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Showing 8 out of a total of 8 results for collection: Marketing Management.
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Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1
,
2017
)
Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
(
Emerald Publishing Limited
,
2017-10-28
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
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Author
Dissanayake, D.M.R. (5)
Altaf, U. (1)
Dharmadasa, S.A. (1)
Dissanayaka, R. (1)
Fernando, P.M.P. (1)
Gunawardane, N. (1)
Ismail, N. (1)
Jinadasa, M. (1)
Kashif, M. (1)
Koththagoda, K.C. (1)
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Subject
Sri Lanka (2)
Absorption–Addiction Model (1)
Attractiveness (1)
attractiveness (1)
Brand Differentiation (1)
Brand-Related Behaviors (1)
Business ethics and sustainability (1)
celebrity endorsement (1)
Celebrity Worship Motives (1)
Competitive Strategies (1)
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Date Issued
2017 (8)
Has File(s)
No (6)
Yes (2)