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Showing 10 out of a total of 13 results for collection: Marketing Management.
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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri Lanka
Weerasiri, S.
;
Dissanayake, D.M.R.
(
2010
)
Service Failures and Customer Switching Behavior of Mobile Communication Services
Dissanayake, D.M.R.
(
2010
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
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Author
Dissanayake, D.M.R. (13)
Munasinghe, A. (2)
Amarasuriya, T. (1)
Gunawardane, N. (1)
Ismail, N. (1)
Koththagoda, K.C. (1)
Liyanage, P.W. (1)
Maitra, R. (1)
Pahlevan Sharif, S. (1)
Perera, W.L.M.V. (1)
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Subject
Sri Lanka (3)
Brand Equity (2)
Absorption–Addiction Model (1)
Attractiveness (1)
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Differentiation (1)
Brand Identity (1)
Brand Perceived Quality (1)
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Date Issued
2017 (5)
2015 (4)
2010 (2)
2013 (1)
2016 (1)
Has File(s)
No (8)
Yes (5)