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Showing 10 out of a total of 19 results for collection: Marketing Management.
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The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)
Perera, W.L.M.V.
;
Dissanayake, D.M.R.
(
2013
)
Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri Lanka
Dissanayake, D.M.R.
(
IES Management College and Research Centre, Mumbai, India
,
2015
)
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
Sabaragamuwa University of Sri Lanka
,
2006
)
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
(
2007
)
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
(
Journal of Educational and Social Research
,
2020
)
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
(
The International Journal Of Business & Management
,
2020
)
Impact of Brand Trust on Brand Evangelism Behaviour: A Study on Cable Brands in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
Sri Lanka Journal of Marketing
,
2018
)
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
(
International Journal of Latest Engineering and Management Research (IJLEMR)
,
2020
)
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
(
Global Scientific Journals
,
2020
)
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Author
Dissanayake, D.M.R. (19)
Wanninayake, W.M.C.B. (3)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Weerakoon, R. (2)
Amarasuriya, T. (1)
Dissabandara, D.R. (1)
Herath, H.M.B.I. (1)
Jayampathi, J.A.S. (1)
... View More
Subject
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Citizenship Behavior (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
Brand Equity (1)
Brand Identity (1)
Brand Identity, Brand Image, Brand Positioning, Personal Branding, Social Capital Theory, Social Media. (1)
Brand Love, Fast Food Chains, SEM, Sensory Marketing, Sri Lanka (1)
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Date Issued
2020 - 2023 (8)
2010 - 2019 (8)
2006 - 2009 (3)
Has File(s)
Yes (19)