Browsing Marketing Management by Subject "Sri Lanka"

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Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka

Munasinghe, A.; Dissanayake, D.M.R. (International Journal of Scientific & Engineering Research, 2017)

This paper reviews theories, models and empirical insights on brand differentiations alongside briefing to industry practices in Sri Lanka. Prior researches have provided a ground reviewing brand differentiation strategies, ...
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications

Liyanage, P.W.; Dissanayake, D.M.R. (International Journal of Scientific & Engineering Research, 2017)

There are structural dynamics taking place within the population structure of Sri Lanka with noted trends in demographic dynamics. Further, healthy life style has been largely referred in many national level policies and ...
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model

Thilina, Dk.; Gunawardane, N. (Int. J. Electric and Hybrid Vehicles, 2019)

Electric cars will be the future of the transportation industry as it records a significant market penetration including Sri Lanka. The purchasing mechanism drives customers to make purchasing decisions is a critical notion ...
Factors influencing on purchase intention of organic food products in Sri Lanka

Weerasiri, R.A.S.; Maldeniya, D. (Global Illuminators, Kuala Lumpur, Malaysia, 2016)

organic food industry currently has become one. most emergmg markets around the world. considering the recent economic growth in Sri Lanka, agricultual sector inclusive of organic food industry, holds a significani ...
Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka

Dissanayake, D.M.R.; Jayampathi, J.A.S. (Singaporean Journal of Business economics, and management Studies (SJBEM), 2018)

The purpose of the concept paper is to review how brand citizenship behavior relates to salesforce motivation. A specific attention is made on issues related to financial leasing sector of Sri Lanka. Employee turnover ...
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper

Gunawardane, N.; Munasinghe, A.; Dissanayake, D.M.R. (2016)

Sri Lanka is referred as a service driven economy as it denotes in the structural dynamics noticed in the economy. Accorodgly, insurance business has also been evolving with different structural and market dynamics that ...

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Browsing Marketing Management by Subject "Sri Lanka"

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