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Browsing Marketing Management by Author "Velananda, Y.L."

Browsing Marketing Management by Author "Velananda, Y.L."

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  • Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N. (Scope, 2023)
    Making products that cater to the requirements of emerging and new markets may help businesses all around the world. The concept of frugal innovation has resulted in many successful products for various markets that save ...

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