Browsing Marketing Management by Author "Perera, W.L.M.V."

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The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)

Perera, W.L.M.V.; Dissanayake, D.M.R. (2013)

Personal grooming is one of the fast growing markets in anywhere in the world whereas huge brand completion is noticed at a hype even in Sri Lanka. The foreign makeup products brands found in local market is evidence in ...
Impact of self service technology quality on customer satisfaction: A case of retail banks in western province in Sri Lanka

Gunawardana, H.M.R.S.S.; Kulathunga, D.; Perera, W.L.M.V. (Gadjah Mada International Journal of Business, 2015)

Abstract: Rapid technological advancement in the banking environment drives Sri Lankan banks to adopt self-service technologies to deliver services via SMS banking, Internet banking and telephone banking facilities, Automated ...

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