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Browsing Commerce and Financial Management by Author "Ranathunga, S."

Browsing Commerce and Financial Management by Author "Ranathunga, S."

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  • The Influence of Social Commerce on Consumer Decisions 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (The International Technology Management Review, 2018)
    Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support ...
  • Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective. 
    Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S. (Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017)
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...

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