ICBI 2017: Recent submissions

  • Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka. 
    Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now ...
  • Role of E-learning in Providing Lifelong Learning. 
    Yatigammana, M. R. K. N.; Suraweera, S.A.D.H.N.; Pathirage, D. P.; Jayantha, R. H. U.; De Pasqual, M. K.; Priyankara, C.; Wijayarathne, P. G. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The E-learning has opened up access and promoted equity by offering more affordable opportunities for quality lifelong learning. Through e-Sri Lanka project introduced in 2003, the government of Sri Lanka aims to (1) ...
  • Examining the Role of Multitasking on Academic Performance of University Undergraduates. 
    Perera, S.; Yatigammana, M. R. K. N.; Sarathchandra, K. S. H. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Nowadays, majority of the youth use more than one information and communication technologies such as smart phones, tablets and laptops. These devices allow them to do many activities simultaneously such as talk on the phone ...
  • Evaluation of Online Learning Activities of Accountancy Students Based on LMS Logs. 
    Perera, H. A. P. L.; Perera, P. R. M. R. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The purpose of the current study is to identify the patterns of the interactions made by students of the Department of Accountancy, University of Kelaniya, Sri Lanka with the Learning Management System (LMS), and hence ...
  • Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu. 
    Varghese, J.; Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought ...
  • Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India. 
    David, A. Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the ...
  • Architectural Framework for Electronic Legal Solution Development. 
    Vasanthapriyan, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    In the context of ever increasing numbers of legal cases and involved stakeholders in multi-party collaborations, we have discovered the appropriateness of the adaptation of more advanced information communication technology ...
  • Effect of Constructivist Instruction and Technology Based Constructivist Instruction on Academic Achievement of Undergraduates. 
    Pathirathna, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The present university education system lay accentuation on constructivist edification environment. It is the learner-centered scholastic environment which considers students are not as passive learners but active constructors ...
  • The Impact of Promotional Strategies of Pharmaceutical Companies on Doctor’s Recommendation of Branded Drugs: An Empirical Study on Pharmaceutical Industry in Sri Lanka. 
    Punchibandara, M. M. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study was focused on selected promotional strategies such as medical detailing, providing scientific materials, Sponsorships, continuous medical education programs (CME), and sponsoring clinical meetings conducted by ...
  • Influence of Service Brand Communication on Consumer's Psychology: With Special Reference to Consumer Attitudes on the Private Professional Educational Institutes in Batticaloa District. 
    Kishokumar, R.; Kishomigah, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Service Brand Communication plays a crucial role in determining the Consumer’s Psychology towards the brands, which is useful for businesses and it provides value to consumers as well. This study examined whether Service ...
  • Factors Influencing Brand Switching in Telecommunication Industry in Sri Lanka: A Study Based on Undergraduates in Sri Lanka. 
    Wimalasiri, R. K. H. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Telecommunication industry is an industry which is with fierce competition. This intense competition leads to reduce the market share of mobile service providers in terms of customers. Hence this study is conducted with ...
  • Consumer Brand- Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition. 
    Pushpakumara, B. M. A.; Dissanayaka, D. M. R. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Building and maintaining a strong relationship with their customers has become a basic requirement for business. So, the firm should build close relationship with customers through perceived communication. There are only ...
  • Consumer Attitudes toward Mobile Advertising: With Special Reference to Fast Food Industry. 
    Wijesundara, C. B.; Hennayake, H. M. G. Y. J. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The rapid proliferation of mobile phones has created a new channel for mobile marketing. The use of Short Messaging Service to access customers through mobile devices is gaining popularity. In Sri Lanka, most of fast-moving ...
  • Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka. 
    Koththagoda, K. C.; Weerasiri, R. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance ...
  • Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka. 
    Madhuhansi, W. H. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study intends to investigate how social media characteristics impact on each stage of the consumer buying decision process in Sri Lankan context. For the study, quantitative research method was used and a sample of 147 ...
  • Effects of Experiential Marketing towards Customer Satisfaction: With Special Reference to Online Fashion Stores in Sri Lanka. 
    Rathnayaka, R. M. U. R. K. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    With the extensive technology development which has undertaken by the world, a rapid growth of internet penetration can be seen and as a result of that, E-Commerce has become a major platform for both buyers and sellers ...
  • Influence of Facebook Application on Consumer Purchase Decision. 
    Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study has researched the influence of Facebook applications on consumer purchase decision. It assesses whether consumers take notice of Facebook users responses and activities when they make a purchase decision for a ...
  • Corporate Social Responsibility: A Review. 
    Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    This revive article intends to bring a better understanding to the field of Corporate Social Responsibility as studied by previous scholars. The paper summarizes the history of Corporate Social Responsibility concept, ...
  • Store Characteristics and Customer Loyalty: The Mediating Role of Perceived Value. 
    Alroaia, Y. V.; Rahayi, S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The aim of the present study is to examine the effect of store characteristics on customer loyalty with the mediating role of perceived value among customers of chain stores in a province in Iran. To answer the research ...
  • The Impact of Human Resource (HR) Key Result Areas on Employee Satisfaction of Production Floor Workers in Sri Lankan Garment Industry. 
    Saparamadu, S.; Weerakkody, W. A. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The current study was conducted with the prime purpose of examining the impact of Human Resource (HR) key result areas on production floor workers’ satisfaction with the focus on production level employees of MNO Garments ...

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