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Browsing ICBI 2017 by Subject "Social Media"

Browsing ICBI 2017 by Subject "Social Media"

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  • Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka. 
    Madhuhansi, W. H. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study intends to investigate how social media characteristics impact on each stage of the consumer buying decision process in Sri Lankan context. For the study, quantitative research method was used and a sample of 147 ...
  • Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India. 
    David, A. Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the ...
  • Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka. 
    Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now ...

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