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ICAM-2017
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Showing 10 out of a total of 113 results for collection: ICAM-2017.
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IMPACT OF COUNTRY OF ORIGIN IMAGE ON BRAND PERSONALITY: MEDIATING ROLE OF BRAND EXPERIENCE (EVIDENCE FROM PAKISTAN AUTOMOBILE SECTOR).
Hashmi, M.S.
;
Rehman, M.A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL
Weerasiri, R.A.S.
;
Dassanayake, P.S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
AN ASSESSMENT OF RETAIL SERVICE QUALITY: AN EMPIRICAL STUDY OF THE RSQS IN SRI LANKAN SUPERMARKETS
Nihas, R.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
ECOTOURISM AS A GUARANTEE OF SUSTAINABLE ECONOMY IN DEVELOPING COUNTRIES: EXAMPLE OF THE REPUBLIC OF ARMENIA
Iskajyan, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL?
Kadri, A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH.
Choudhary, P.
;
Gangotia, A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
MARKETING STRATEGY FOR HOSPITALITY INDUSTRY IN THE NIGERIAN CONTEXT:“THE MARKETING MANAGER’S CHALLENGES”
Yahya, S.B.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
CUSTOMER PERCEPTIONS OF SERVICE QUALITY DIMENSIONS: A COMPARATIVE STUDY OF INDIAN AND TAIWANESE ORGANISED GROCERY RETAIL CONSUMERS
Jain, P.
;
Aggarwal, V.S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
DEVELOPMENT AND EVAPORATION OF CUSTOMER LOYALTY: A NEW CONCEPTUAL MODEL.
Karunaratna, A.C.
;
Kumara P.A.P.S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Rajumesh, S. (3)
Shivany, S. (3)
Sivanenthira, S. (3)
Wasantha, H.L.N. (3)
Akhtar, B. (2)
Dissanayake, D.M.R. (2)
Djamen, R. (2)
Furquan, M. (2)
Goswami, D. (2)
Hafeez, A. (2)
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Subject
Sri Lanka (6)
marketing (5)
Service Quality (5)
Customer Satisfaction (4)
customer satisfaction (4)
Attitude (3)
Digital Marketing (3)
social media (3)
Bangladesh (2)
Brand (2)
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Date Issued
2017 (113)
Has File(s)
Yes (113)