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ICAM-2017
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Showing 10 out of a total of 113 results for collection: ICAM-2017.
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AN INVESTIGATION OF CONSUMER SWITCHING INTENTION IN E-SERVICES.
Sharma, A.
;
Mishra, S.S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
OLX: A STEP TOWARDS NEW BATTLEGROUNDS.
Ahmed, M. E.
;
Asghar, A.B.
;
Khan, A.A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
SERVICE QUALITY AND CUSTOMER SATISFACTION: A STUDY OF RESTAURANTS IN VAVUNIYA DIVISIONAL SECRETARIAT.
Pushpanathan, A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
BRAND ADVOCACY: THE NEW SUCCESS MANTRA
Tiwari, V.
;
Sushil, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF IN-STORE ENVIRONMENT PERCEPTION ON IMPULSE PURCHASING BEHAVIOUR AT SUPERMARKETS IN TRINCOMALEE DISTRICT.
Ragel, V.R.
;
Nirusha, K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
DO BRANDS MATTER IN BUSINESS-TO-BUSINESS MARKETING? A QUALITATIVE INVESTIGATION OF B2B BRANDING PRACTICES.
Mishra, S.S.
;
Sharma, P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK.
Vaikunthavasan, S.
;
Velnampy, T.
;
Rajumesh, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE ROLE OF BRAND KNOWLEDGE AND BRAND LOYALTY IN CREATING BRAND EQUITY IN THE TELECOMMUNICATION INDUSTRY
Hilal, M.I.M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
BUILDING BRAND AWARENESS: THE ROLE OF CELEBRITY ENDORSEMENT IN ADVERTISEMENTS.
Rahman, R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
RELATIONSHIP BETWEEN ORGANIZATIONAL LEARNING CULTURE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: LOOKING THROUGH THE LENSE OF CAREER ANCHORS.
Rahatulaain.
;
Ahmad, H.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Rajumesh, S. (3)
Shivany, S. (3)
Sivanenthira, S. (3)
Wasantha, H.L.N. (3)
Akhtar, B. (2)
Dissanayake, D.M.R. (2)
Djamen, R. (2)
Furquan, M. (2)
Goswami, D. (2)
Hafeez, A. (2)
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Subject
Sri Lanka (6)
marketing (5)
Service Quality (5)
Customer Satisfaction (4)
customer satisfaction (4)
Attitude (3)
Digital Marketing (3)
social media (3)
Bangladesh (2)
Brand (2)
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Date Issued
2017 (113)
Has File(s)
Yes (113)