Browsing ICAM-2017 by Subject "brand awareness"

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BUILDING BRAND AWARENESS: THE ROLE OF CELEBRITY ENDORSEMENT IN ADVERTISEMENTS.

Rahman, R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Advertisers believe celebrity endorsement is an effective marketing tool for building brand recall and recognition most importantly, brandawareness. The article aims at identifying how celebrity endorsement in advertisement ...
DIGITAL MARKETING AND NEW COMMUNICATIONS CHANNELS

Arnous, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

One of the major changes that occurred in traditional marketing was the “emergence of digital marketing” (PatrutiuBaltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this ...

Now showing items 1-2 of 2

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