Browsing ICAM-2017 by Subject "Brand Equity"

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THE ROLE OF BRAND KNOWLEDGE AND BRAND LOYALTY IN CREATING BRAND EQUITY IN THE TELECOMMUNICATION INDUSTRY

Hilal, M.I.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study of brand equity is important for service providers in the telecommunication industry to examine their marketing efforts. Competition is more intense in the telecommunication industry in Sri Lanka. Sri Lanka ...
V: A TWIST IN THE TALE OF A BRAND

Kar, S.K.; Samantarai, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in New Delhi on 1st February 2016. ...

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