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Browsing ICAM-2017 by Author "Sona, C.S."

Browsing ICAM-2017 by Author "Sona, C.S."

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  • Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
  • Sona, C.S.; Jan, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The aim of the article is to define theoretical approaches to marketing in the healthcare. Still dominates the point of view that the marketing can only afford a prosperous provider. The aim of this article is to demonstrate ...

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