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Browsing ICAM-2017 by Author "Shivany, S."

Browsing ICAM-2017 by Author "Shivany, S."

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  • THE ELECTRONIC WORD OF MOUTH AND CUSTOMER RETENTION AT RETAIL STORES IN JAFFNA MARKET. 
    Suganya, A.; Mary Theresha, S.; Queenmary Figurado, X.M.; Glodiya Fernando, N.I.; Lathursha, S.; Sinduja, K.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Nowadays people mostly access social media therefore they get information regarding goods and service through e-WOM . E-WOM can be found in several different typologies known as one-to-one communication ,one-to-many ...
  • EXPLORING THE MODEL FOR MULTIMEDIA MESSAGING SERVICES MARKETING FOR SPECIAL CONTEXT. 
    Shivany, S.; Dilogini, K.; Hensman, G.H.; Kajanthy, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding multimedia messaging marketing which is ...
  • PSYCHOLOGICAL FACTORS AND CUSTOMER SATISFACTION AT RETAIL STORES IN JAFFNA MARKET 
    Vaishanvai, S.; Vinothini, R.; Thadsaniya, I.; Vimalini, V.; Suvithika, S.; Keerthika, S.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing starts with the needs of the customer and ends with his satisfaction. Consumer is the one who consumes the goods and services produced. The psychological factors are the factors that about the psychological of ...

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