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Sri Lanka Journal of Marketing
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Volume 01 (Issue-02) - 2015
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Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector
Dissanayake, D.M.R.
(
Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya
,
2015
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Author
Dissanayake, D.M.R. (1)
Subject
Branding (1)
Consumer-Celebrity Relationship (CCR) (1)
Fantasy (1)
Perceived Celebrity Endorsement (PCE) (1)
Propositions (1)
Services Sector (1)
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Date Issued
2015 (1)
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