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Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions
Ranaweera, D.P.N.
;
Gunawardane, N.
(
International Journal of Business and Management Invention (IJBMI), Volume 9 Issue 4 Ser. II
,
2020
)
Brand Activation in Driving Customer Engagement: Theoretical and Practice Review
Gunawardane, N.
;
Thilina, D.K.
(
The International Journal of Business & Management, Vol 8 Issue 5
,
2020
)
Critical Success Factors for Performance Oriented M-Learning in Sri Lanka
Dissanayake, D.M.R.
;
Velananda, Y. L.
(
Journal of Educational and Social Research
,
2020
)
Application of Social Media for Personal Branding: A Conceptual Review
Nanayakkara, N.W.O.K.D.S.P.
;
Dissanayake, D.M.R.
(
The International Journal Of Business & Management
,
2020
)
Impact Of Emotional Intelligence On Salesforce Management: An Empirical Review
Paul, B. S.
;
Dissanayake, D. M. R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
Strategic Imperatives for the Post Covid-19 Era: With Special Focus on Sri Lankan Industries
Rajaratnam, R.A.
;
Medis, A. P.
;
Dissanayake, D.M.R.
(
International Journal of Latest Engineering and Management Research (IJLEMR)
,
2020
)
Entrepreneurial Celebrity Endorsement and Brand Personality Congruity: A Review on Concepts and Practical Perspectives
Herath, H.M.B.I.
;
Dissanayake, D.M.R.
;
Nanayakkara, N.W.O.K.D.S.P.
(
Global Scientific Journals
,
2020
)
Influence of Advertising Creativity on the Relationship between Celebrity Personality and Brand Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Solid State Technology
,
2020
)
Impact Of Sensory Marketing Strategies On Brand Love: A Study Of Franchised Fast Food Chains In Sri Lanka
Dissabandara, D.R.
;
Dissanayake, D.M.R.
(
International Journal of Research in Commerce and Management Studies
,
2020
)
Review On Advertising Creativity, Brand Personality And Celebrity Personality
Jinadasa, M.
;
Perera, R.P.
;
Dissanayake, D.M.R.
;
Weerakoon, R.
(
Journal of Critical Reviews
,
2020
)
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Author
Chin, Thoo Ai (25)
Munasinghe, M.A.T.K. (21)
Lakshan, A.M.I. (20)
Wijekoon, W.M.H.N. (20)
Kawshalya, M.D.P. (19)
Sujeewa, G.M.M. (19)
Welmilla, I. (19)
Aruppala, W.D.N. (16)
Madurapperuma, M.W. (16)
Abeysekera, R. (15)
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Subject
Auditors’ Perception, Biological Assets, Challenges, Fair value measurement, Financial Information (2)
Changing gender stereotypes, Definitions, Dimensions, Outcomes, PRISMA Framework (2)
Corporate Governance, Capital Structure, Colombo Stock Exchange, Debt, Sri Lanka (2)
Customer Loyalty, Logistics Service Quality, Relationship Quality, Shipping Industry (2)
Insurance companies, Sri Lanka, Determinants, Financial performance, panel data (2)
Interaction, Online Shopping Behaviour, Social Media Marketing, Trendiness Advertisement (2)
Micro Insurance, Self Employed People, Affordability, Consumer Trust in Insurance, Implementing of Micro Insurance (2)
Microinsurance, Low-Income, Galle, Demand Factors (2)
Organic and Natural Cosmetics, Purchase Intention (PI), Consumer Attitude (CA), Subjective Norm (SN), Perceived Behavioral Control (PBC) (2)
Performance, Supply Chain Resilience, Supply Chain Risk Management (2)
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Date Issued
2021 (937)
2020 (427)
Has File(s)
Yes (1364)