Browsing Commerce and Management by Subject "media"

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IMPACT OF PUBLIC RELATIONS ON THE NEWS REPORTING OF CORPORATES

Arora, P. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The blurring lines between PR and marketing have created a set of unethical practices that are increasing and have put a question mark on the credibility of the field. These practices fall under the broad category of ...
MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL?

Kadri, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...

Now showing items 1-2 of 2

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