Browsing Commerce and Management by Subject "Rational Appeal"

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Effectiveness of Advertising Appeal on Purchase Intention for Mobile Connection Market of Sri Lanka.

De Silva, S.M.N.S.J.; Wijenayake, S.I. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile connection industry can be identified as one of growing industries in Sri Lanka. Therefore, many multinational and local companies have entered to the market in the recent past. Because of this reason, we can see a ...
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.

Perera, J.I.U.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Advertising is a one of the promotional tool which is using very effectively to influence to consumer buying behavior in today’s world. Advertising is an essential marketing tool when it comes to FMCG industry. Most of the ...
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.

Wierathne, N.C.I.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Recently, increasing competitive circumstances in supermarket chain in Sri Lankan market and accelerating private sector growth as well as providing more financial incentives for private sector led to increase the need of ...
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages

Perera, W.A.C.T.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

There are many academics argue that advertising appeals have direct impact on customer purchasing intension. However previous researchers found that the argument is valid only for some contexts. Therefore main purpose of ...
The Impact of TV Advertising on Consumer Buying Decision with Special Reference to Soft Drinks Industry in Sri Lanka.

Jayathunga, D. D.T.N.; Kumara, D.W. (Department of Marketing Management, University of Kelaniya, 2016)

Advertising today uses all the many arrows in its quiver: information, image, personality, and lifestyle. The soft-drink industry comprises companies that manufacture non-alcoholic beverages and carbonated mineral waters ...

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Browsing Commerce and Management by Subject "Rational Appeal"

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