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Browsing Commerce and Management by Subject "Online Social Networks"

Browsing Commerce and Management by Subject "Online Social Networks"

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  • The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (Department of Commerce and Financial Management, University of Kelaniya, 2017)
    The advent of social commerce phenomenon has largely started gaining attention in consumer behavior literature. Apparently, social commerce has shifted more power from the seller to the buyer and predominately fueled to ...
  • Social Commerce and Consumer Decision Making: A Conceptual Model from Social Support Perspective. 
    Hettiarachchi, H.A.H.; Wickramasinghe, C. N.; Ranathunga, S. (Sixth International Conference on Advances in Economics, Social Science and Human Behaviour Study (ESSHBS), 2017)
    The emergence of social commerce made a paradigm shift in the business-consumer relationship realm. In fact, more power has shifted from the seller to the buyer and predominately fueled to strengthen e-commerce acceptance. ...

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