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Browsing Commerce and Management by Subject "Intention"

Browsing Commerce and Management by Subject "Intention"

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  • EXPLORING THE MODEL FOR MULTIMEDIA MESSAGING SERVICES MARKETING FOR SPECIAL CONTEXT. 
    Shivany, S.; Dilogini, K.; Hensman, G.H.; Kajanthy, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    This research paper aims to explore a model for multimedia messaging services in contemporary marketing environment. There are many research studies in foreign countries regarding multimedia messaging marketing which is ...
  • Factors Influencing Undergraduate’s Intension on E-Waste Recycling 
    Bandara, L.A.C.J.; Bhagya, E.K.P.; Chathurangani, A.H.N.N.; Darshana, K.N.; Liyange, L.P.; Madhumada, H.A.N.D.; Mafaz, M.B.; Premasiri, P.S.M.; Umar, N.H. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Recognizing the emerging and serious issue of Electronic waste, this paper has made an attempt to ascertain the intention on e-waste recycling among undergraduates of University of Kelaniya. The main objective of this ...
  • Factors Influencing Undergraduate’s Intention on E-Waste Recycling 
    Malsha, K.A.I.; Kumari, M.M.U.N.; Thasani, E.W.A.; Thisera, H.A.M.; de Silva, L.H.C.H.; Lakmali, K.K.D.; Dilshani, K.A.C.; Jayamanna, A.; de Soiza, I.; Nilukani, D.G.A.; Weerasingha, H.; Pushpakumari, H.A.S. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Rapid advancement of electronic wastes becomes a huge problem for human and environment. Undergraduates can be identified as one of the major group of people who uses electronic equipments for various purposes. Thus, this ...
  • The Entrepreneurial Intention of Undergraduates in Sri Lankan Universities 
    Perera, K.H.; Jayarathna, L.C.H.; Gunarathna, R.R.P.K. (2011)
    This paper presents evidence of factors that affect the entrepreneurial intentions of undergraduates of Sri Lankan universities. Two hundred undergraduates that represent five faculties from the leading universities in Sri ...

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