Browsing Commerce and Management by Subject "Fashion Consciousness, Green Marketing, Motivation Opportunity Ability (MOA) Theory, Purchase Intention, Regulatory Focus Theory, Sustainability Marketing, Sustainable Apparel"

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Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention

Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Recent decades have witnessed the notably high demand for fashion that led to the emergence of mass production of apparel. Fashion consumers have begun to excessively crave goods at low prices, yet with exceptional quality ...

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