Browsing Commerce and Management by Subject "Customer Purchase Intentions, Fashion Industry, FB WOM, Social Media Marketing"

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The Impact of Facebook Word of Mouth on Consumer’s Purchase Intention: Special Reference to Facebook Fashion Clothing Brand Pages of Sri Lanka

Gunathilaka, W. A. M. D. R.; Thilina, D. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

The retail fashion industry in Sri Lanka has experienced significant growth, which has increased competition and forced marketers plan to meet changing consumer needs. The growing impact of social media sites such as ...

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