Browsing Commerce and Management by Subject "Customer Loyalty Programs, Customer Retention, Customer Satisfaction, Repeat Purchase"

Now showing items 1-1 of 1

The Impact of the Effectiveness of Customer Loyalty Programs in Increasing Customer Retention and Repeat Purchases with a Mediating Effect on Customer Satisfaction, with Special Reference to Modern Trades in the Western Province

Hansika, H. S.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

This study investigates the nuanced interplay between customer loyalty programs, customer satisfaction, and corporate brand identity in contemporary Sri Lankan trade. Employing a positive research philosophy and deductive ...

Now showing items 1-1 of 1

Search Digital Repository