Browsing Commerce and Management by Subject "Customer Loyalty, Economic Responsibility, Ethical Responsibility, Legal Responsibility, Philanthropic Responsibility"

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Impact of Corporate Social Responsibility on Customer Loyalty with Special Reference to Licensed Commercial Banks in Sri Lanka: Mediate Effect of Customer Satisfaction

Sandamini, M. G. G. L.; Medis, L. A. P. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)

This research investigates the impact of corporate social responsibility (CSR) on customer loyalty within the banking industry, focusing on the effectiveness of CSR initiatives. The study assesses the degree of customer ...

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