Browsing Commerce and Management by Subject "Consumer Switching"

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Determinants of Switching Behavior of Mobile Service Users: With Reference to Students of the State Universities in Sri Lanka

Kumarasiri, C.J.; Perera, G.N.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

Mobile phones have evolved as important devises for human daily lives with many user friendly applications. The new era of the Smart Phones made telecommunication industry highly competitive. In Sri Lanka, Mobile ...
The Impact of Switching Barrier on Customer Loyalty in Telecommunication Industry.

Hathurusinghe, S.M.; Kumara, W.D. (Department of Marketing Management, University of Kelaniya, 2017)

In last few years the telecommunication market has witnessed a substantial growth and rapid changes globally as well as domestically. After this revolution people have highly engaged with telecommunication services. So it ...

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