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Browsing Commerce and Management by Subject "Consumer Decision-Making Stages, Online Social Networks, Social Commerce, Social Commerce Constructs, Social Support"

Browsing Commerce and Management by Subject "Consumer Decision-Making Stages, Online Social Networks, Social Commerce, Social Commerce Constructs, Social Support"

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  • The Influence of Social Commerce on Consumer Decisions 
    Hettiarachchi, H.A.H.; Wickramasinghe, C.N.; Ranathunga, S. (The International Technology Management Review, 2018)
    Today, comprehending consumer behavior is becoming dynamically challenging with the emergence of social commerce. Business organizations are now striving to convince consumers by exploiting the advantage of social support ...

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