Ishrat, Irna; Hasan, Mohammad; Khan, Fateh Mohd; Farooq, Ayesha
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Economic Crisis, whatever may be the reason, results in unpredicted behaviour from the consumers and, as such, becomes a trying situation for the marketers to devise proactive strategies for countering the panic. Presently, ...