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Browsing Commerce and Management by Subject "Consumer"

Browsing Commerce and Management by Subject "Consumer"

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  • CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH. 
    Choudhary, P.; Gangotia, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The consumer behaviour is one of the highly researched areas in marketing and still it’s one of the most important and needed area to be researched. Keeping in mind the difference in individual choices and decisions, the ...
  • Impact of Social Media Marketing on Consumer Buying Decision Making 
    Puvendran, A. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may ...

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