Browsing Commerce and Management by Subject "Celebrity Worship Motives"

Now showing items 1-3 of 3

IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.

Hossain, M.D.A.; Wasantha, H.L.N.; Dissanayake, D.M.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The practice of using celebrities has been a vital strategy across the world whereas different product scopes have been examined within empirical studies related to Celebrity Worship Motives (CWM). Meanwhile, the cost ...
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,

Dissanayake, D.M.R.; Ismail, N.; Pahlevan Sharif, S. (Proceeding of the International Conference on Advanced Marketing, 2017)

The concept of Effectiveness of Celebrity Endorsement has been explained in different models and theories as a notion related to the characteristics of the celebrity and the management –related perspectives of its use. The ...

Now showing items 1-3 of 3

Search Digital Repository