Browsing Commerce and Management by Subject "Brand image"

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Impact of Brand Image on Consumer Purchasing Behaviour in Women’s Intimate Market in Sri Lanka

Weerakoon, L.D.R.; Fernando, P.M.P. (Department of Marketing Management, University of Kelaniya, 2016)

The concept of ‘brand image’ has drawn a great attention from marketing practitioners, academics as well as consumers ever since it was populated, because it plays an important role in marketing practices of a company. A ...
Impact of Brand Knowledge on Consumer Lifetime Value with Special References to Ayurvedic Products in Sri Lanka.

Sudharshana, N.A.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

In Sri Lanka Ayurvedic industry can be define as growing industry in today context then it is critical to understand about future development of this industry. As marketing student researcher tried to figure it out how it ...
The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka

Fernando, S.R.C.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The basic purpose behind this research is to find out the impact of successful Social web. Companies are constantly monitor its changes of the brand image. However it’s also necessary for them to take into account the rapid ...
The influence of service quality on customer loyalty in telecommunication Industry Sri Lanka

Chathurika, H.A.M. (Department of Accountancy, University of Kelaniya, 2015)

The main objective for the study is to assess how the customer satisfaction influences the customer loyalty. Services are rapidly growing into a major contributor to the Sri Lankan as well as the world economy, providing ...

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Browsing Commerce and Management by Subject "Brand image"

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