Browsing Commerce and Management by Subject "Brand citizenship behavior, Employee brand commitment, Employee brand love, Non-banking finical services sector"

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Influence of Brand Citizenship Behavior on Employee Brand Commitment in the Non-Banking Financial Services Sector in Sri Lanka

Jayampathi, G.A.S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)

Despite the emerging popularity of the concept of the brand citizenship behavior (BCB) deployed to align brand commitment of employees, little has been studied about how BCB influences the brand commitment of employees in ...

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