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Browsing Commerce and Management by Subject "Brand Loyalty, Brand Trust, CSR, Sustainability"

Browsing Commerce and Management by Subject "Brand Loyalty, Brand Trust, CSR, Sustainability"

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  • The Effect of CSR on Brand Loyalty: The Mediating Role of Brand Trust 
    Min, Kong Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rapid growth of Malaysia food and grocery retail industries have shown a significant concern for people, planet and earth. As the competitiveness of Malaysia food and grocery retail industries may influence consumer ...

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