Li, Ang Xue; Ni, Chan Sy; Hui, Goh Jia; You, Lee Pei; Bee, Tan Si
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
In recent years, the fashion industry has been disrupted due to the emergence and assimilation of online technology. On one hand, it makes it easier for marketers in the fashion industry to reach and engage with their ...