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Browsing Commerce and Management by Subject "Brand Image, Customer Satisfaction, Institute of Higher Learning, Johor, Marketing Strategies, Packaging, Price, Relationship Marketing"

Browsing Commerce and Management by Subject "Brand Image, Customer Satisfaction, Institute of Higher Learning, Johor, Marketing Strategies, Packaging, Price, Relationship Marketing"

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  • Marketing Strategies and Customer Satisfaction: A Study on The Institute of Higher Learning in Johor 
    Rui, Sook-Fun Fong; Loh, Ying; Choi, Sang-Long (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The future of education industry is dependent on the university's ability to develop an effective marketing strategies, especially during the Covid-19 pandemic. Marketing strategies are the plans that enables the university ...

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