Browsing Commerce and Management by Subject "Brand Equity, Consumers' Engagement, Purchase Intention, Social Media Marketing Efforts, Telecommunication"

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Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service Provider

Chin, Thoo Ai; Ying, Lim Seow; Muharam, Farrah Merlinda; Farrah, Merlinda (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Nowadays, telecommunication is an important component of the modern lifestyle and has a significant impact on economic development. However, Covid-19 pandemic has shattered every industry in Malaysia including the ...

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