Browsing Commerce and Management by Subject "Brand Awareness, Brand Loyalty, Brand Trust, Mediation, Perceived Quality"

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Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust within Biscuit Industry in Sri Lanka

Akarawita, G. Sachintha; Dissanayake, D.M.R. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Building and managing consumer brand relationships to foster Brand Loyalty is a challenge for marketers. Investigation on the behavior of consumer brand relationships in the Biscuit Industry is a necessity, as it is a major ...

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