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Browsing Commerce and Management by Subject "Brand Awareness, Brand Engagement, Brand Image, Social Media Interaction"

Browsing Commerce and Management by Subject "Brand Awareness, Brand Engagement, Brand Image, Social Media Interaction"

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  • Chin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Covid-19 has wide-ranging effects on e-commerce, technology, business travel and the economy, and has forced the country to close retail stores. Through the pandemic, the usage of online retail applications and e-commerce ...

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