Browsing Commerce and Management by Subject "Brand Avoidance, Brand Crisis, Brand Love, Telecommunication Service Providers"

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Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka

Dabare, P.U.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The telecommunication industry is one of the growing platforms in service category in Sri Lanka which has marked a stable growth in previous years. Even though many branding concepts were investigated by the previous ...

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