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Browsing Commerce and Management by Subject "Brand Association, Brand Awareness, Perceived Quality, Purchase Intention"

Browsing Commerce and Management by Subject "Brand Association, Brand Awareness, Perceived Quality, Purchase Intention"

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  • Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...

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