Digital Repository

Browsing Commerce and Management by Subject "Attitude"

Browsing Commerce and Management by Subject "Attitude"

Sort by: Order: Results:

  • ANTECEDENTS OF FACEBOOK FAN PAGE LOYALTY: AN EMPIRICAL STUDY OF SRI LANKAN FACEBOOK USERS 
    Fernando, W.K.B.F.N.S.; Rathnayake, D.T. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Since the birth of Web 2.0 technologies to the world, the Social media & Social networking sites have reportedly been playing a significant role. As a result of this, Facebook, today, has become the most visited website ...
  • Factors Affecting to Customers Adoption of Internet Banking Facility: Evidence of People’s Bank Customers in Gampaha and Colombo Districts 
    Wickramaarachchi, J.P. (Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This Research is focused about the factors affecting to customers adoption of internet banking facility in People’s Bank in Sri Lanka. Banking industry helps customers to manage financial assets. At present people are ...
  • The Impact of Consumers’ Belief Factors Affecting on Attitude towards Online Advertising. 
    Katukurunda, S.G.; Bandara, B.S.S.U. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    At present with the technological development, internet usage and online activities of people have been expanded rapidly. Hence, it has converted to a part of peoples’ ordinary activity. People spend more time on internet. ...
  • Importance of Symbolic Stimulus in Consumer Perception 
    Mandapathil, J.V.; Ambeesh Mon, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Consumer perception plays a leading role in brand building and has a dramatic effect in shaping the consumer buying behavior. That is why businesses spend so much money in marketing themselves. Perceptions are developed ...
  • A RELIGIOUS BASED PERSPECTIVE OF CROSS CULTURAL STUDY ON ATTITUDES TOWARDS ADVERTISMENTS. 
    Shameem, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    In the competitive environment, organizations use several marketing communication strategies to enhance their product awareness as a promotional tool. Telecasting mode of advertising is one of the leading and successful ...
  • TWEET ABOUT A BRAND: A PLAN TO PURCHASE. 
    Raza, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers in the cities of Pakistan have shown interest in buying online. The online buying is a phenomenon that has caught fast through social media Facebook communities, twitter, instagram, snapchat etc. Marketers are ...

Search Digital Repository


Advanced Search

Browse

My Account