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Browsing Commerce and Management by Author "Unnithan, D."

Browsing Commerce and Management by Author "Unnithan, D."

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  • Market Orientation of Startups:A Challenge to 'Startup India' Implementation. 
    Unnithan, D.; Ramanathan, H. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The much-anticipated 'Start-Up India' initiative was launched to catalyze the growth of entrepreneurship in India. Though the factors like governance issues and challenges from established corporates are mostly highlighted ...
  • Students’ Entrepreneurial Intention in the Most Literate State of India: A Perspective on Emerging Environmental Valuations 
    Unnithan, D.; Ramanadhan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    The transformative powers of the contextual environment on the entrepreneurial pursuits of nations had always been awe inspiring for India. With an unprecedented upsurge in startup initiatives in the country, India has ...

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