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Browsing Commerce and Management by Author "Rajumesh, S."

Browsing Commerce and Management by Author "Rajumesh, S."

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  • IMPACT OF MARKETING MIX IN BRAND PREFERENCE SPECIAL REFERENCE IN LUBRICANT IN MARKET IN JAFFNA DISTRICT. 
    Rajumesh, S.; Kumaratheepan, V.; Sivanenthira, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The usage of lubricant among Sri Lankan consumers had been increasing since recent decade while globally accepted & fully localized brands were recording a positive growth in terms of the usage. Purpose of this study is ...
  • IMPACT OF MARKETING MIX ON BUYER CHARACTERISTICS TOWARDS THE LIQUOR PRODUCTS IN JAFFNA DISTRICT 
    Kumaradeepan, V.; Rajumesh, S.; Sivanenthira, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The study essentially focuses on consumption pattern towards liquor products. The research study’s conceptualization framework consists of two variables such as marketing mix and buyer’s characteristics. In this manner, ...
  • Innovative Marketing Strategy for (MSMEs): Scale Development and Validation 
    Sathana, V.; Velnampy, T.; Rajumesh, S. (International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    Small and Medium Enterprises (SMEs) play a prominent role in the growth and development of a nation. Accordingly, this study intends to develop a scale to measure innovative marketing strategy in MSMEs in Sri Lanka. In the ...
  • MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK. 
    Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...

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