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Browsing Commerce and Management by Author "Jiang, Nan"

Browsing Commerce and Management by Author "Jiang, Nan"

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  • Cyberbully via Social Media: An Antecedent Study of Prevalence and Determinant during Covid-19 Pandemic Lockdown in Malaysia 
    Jiang, Nan; Ling, Gan Jen; Wei, Khong Kok; Shasha, Teng; Min, Sin Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the advanced skills in the technology field, cyberbullying has replaced the conventional bullying. It has become a trend especially on social media platforms. Cyberbully is not just ganging up with others by scolding ...
  • The Impact of Scarcity on Impulse Buying from the Perspective of Chinese Consumers 
    Jing, Zhang Jing; Jiang, Nan; Jamesturner, Jason; Sharif, Saeed Pahlevan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The global COVID-19 pandemic has wreaked havoc on the global healthcare system, instilling dread and anxiety among billions of people (Jackson et al., 2020). With the high mortality and infectiousness, medical protective ...
  • The Power of Stars: Celebrity Athlete Product Endorsement in Social Media 
    Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...

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