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Browsing Commerce and Management by Author "Gayathree, Poornima K."

Browsing Commerce and Management by Author "Gayathree, Poornima K."

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  • Brand Page Commitment in Creating Green Purchasing Intention of Sri Lankan Young Consumers 
    Ekanayake, Gimhani; Gayathree, Poornima K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Organisations which use social media platforms to market products and services are increasing than ever before. The brand pages of companies comprise of larger fan base and engagement of fans with the content posted on the ...
  • Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention 
    Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...

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