Browsing International Conference in Accounting Researchers and Educators (ICARE) by Subject "Purchasing decision, Attitudes, Soft drinks, consumer behavior"

Now showing items 1-1 of 1

Factors affecting for Consumer Purchasing Decision in Soft Drink Market (with special reference to youth segment in Monaragala District)

Kularathna, J.A.A.P.; Madurapperuma, M.W. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)

In today's competitive business environment, the majority of soft drink marketers have failed to achieve their marketing objectives and are unable to achieve their business goals as predicted, leading in a shift in customer ...

Now showing items 1-1 of 1

Search Digital Repository